the brand the world already feels

The JUST ROCK® story started with a simple realisation:

The phrase JUST ROCK® and the iconic hand of rock symbol are already in the hearts and minds of millions - instantly recognised, emotionally charged, universally understood. But no one had brought them together with intent.

What if we could partner with others and take something people already connect with - and build it into something bigger? Something that could move across products, spaces and generations. Something people can wear, use, live with, and make their own.

That’s what led to the creation of JUST ROCK®.

It’s a brand that’s already emotionally real - and commercially scalable. It’s built on four core values: connection, authenticity, self-expression, and history. And right now, those things matter more than ever.

The vision is big.

Just as the hand of rock has been used by the legends of rock and music fans for decades - because it stands for something real - JUST ROCK® aims to become a global symbol of creative identity. One that brings people together, sparks confidence, and inspires them to leave a positive mark on the world.

We’re now officially open for licensing across the EU and UK - and we’re ready to build something bold, scalable and culturally meaningful.

If this resonates, I’d love to talk.

- Matt